It is common understanding in business that to stay ahead of the competition, change is necessary. Employees are consistently told they must continue to find new ways to achieve better results. The direction is clear – improve productivity, become more effective, get more done with less, get it right the first time. When groups in the middle or the bottom of an organization begin to change how they do their work, does the rest of the organization give them unqualified support? “Top-Down†vs. “Bottom-Up†Change      While much of senior management at large corporations today might claim to want “self-empowered†employees, the opposite would seem to be the rule. Rarely is change initiated from somewhere other than at or from the “top†allowed to significantly alter an organization, unless the higher levels of authority within the organization have envisioned the change or, at a minimum, fully sanctioned the proposal for change. One finding in a recent study surveying 4,300 U.S. companies with 100 or more employees seems to support this perspective as forty percent of hourly employees, versus only sixteen percent of managers, cited a lack of management visibility and support as a major impediment to change. (Zoglio, 1998) Organizational politics, which inevitably makes managers fear losing control more than reaching for success, inevitably lead to the demise of changes originating in other ways within the organization. This move to control people often occurs when these changes are near or at the point of creating significant benefits for the organization. Organizational Creative Thinking      In order to have sustainable, ongoing change, the work must be done with full ownership and accountability of those producing the results. The typical scenario, however, is that employees are given direction and complete work as they are told to do so by those in authority. A dependence on authority to create new ideas gets perpetuated. Perhaps those in corporate leadership positions are self-serving and realize that recognition is given most to those who create and implement profitable new ideas.      Unquestionably, leadership is most capable when it is able to keep work aligned with the strategy and direction of the organization. The best executives today have the ability to ensure the company progresses while challenging thinking. The resulting unspoken message to employees is to be creative, but only within the framework of sanctioned thinking. In other words, employees must follow someone else’s thinking while continuously improving performance.      The direction and resulting message are in conflict.
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12/23/2019 0 Comments Nielsen MyBestSegments Assignment Example | Topics and Well Written Essays - 500 wordsNielsen MyBestSegments - Assignment Example The evaluation of the segmentation using PRIZM indicates that Manhattan is an Urban City with midscale earners where the age range is above sixty five years. The median household earning ranges from $52,000 to $53,000. The city has a household range of 1,059,000-1,060,000 with majority shopping done at Lord and Taylor. There are mixed races but whites make majority of the population. The Asians are the second largest group while Blacks and Hispanics trail behind the two major groups. The majority of the couples in the Blacks and Whites households have children while the Hispanics and other races have a higher number of families without children (Segmentationsolutions.nielsen.com). The evaluation of the household income range provides different values of income range for different households (Segmentationsolutions.nielsen.com). The results acquired from the graphical representation of populations of different age groups. The ease with which the houses are affordable with abundant work opportunities has caused an increase in the number of “The Booming Town Singles. There are no children in the majority of the household and there is mixed race home ownership. The individuals in the “Home Sweet Home†are below the age of 55 and it has a majority of married couples living without children in their home owned houses. The city has more learned individuals. The “New Beginners†in the city are mostly young and unmarried who are doing well professionally. The majority are whites with the rest of other races making the other half. The individuals in this category, below the age of 55, have more modest lifestyles with majority living in rented apartments. The “Suburban Sprawl†has a collection of individuals from a variation of groups who are living luxurious lifestyles. The majority are home owners hailing from different races. The individuals
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